The Simple, Automated Conversion Opportunity You Shouldn’t Sleep On
Why tariffs are making “Back-in-Stock” automation more essential than ever
As tariffs and supply chain constraints tighten their grip on global commerce, your most popular products may be at risk of disappearing from warehouse shelves faster than expected and taking longer to replenish.
Ports are reporting a massive decrease in freight volume, a clear signal that fewer goods are making their way into the U.S. This looming inventory crisis puts retailers in a tough position, but it also creates a key opportunity.
The Case for Klaviyo’s "Back-in-Stock" Automation
If you're not using Back-in-Stock automation in your email marketing strategy, you might be leaving money on the table.
Klaviyo offers a built-in Back-in-Stock feature that allows customers to subscribe to alerts for out-of-stock items. When that item is restocked, customers receive an automated email or SMS letting them know it's available again.If a customer signs up for a Back-in-Stock alert, there’s a strong intent to purchase.
We can then set up an automated email flow that encourages immediate action, leveraging urgency and limited stock availability to increase conversions. In fact, according to Total Retail, back-in-stock can generate 12%–24% conversion rates for Back-in-Stock alerts. That’s essential ROI during uncertain times.
Why This Matters Now More Than Ever
As tariffs drive up costs and delay shipments, timely and relevant communication with your customers becomes your secret weapon. If you're expecting supply chain issues to affect your store, implementing Back-in-Stock automation before inventory problems hit is critical.
Here’s why:
Capture demand you can’t currently fulfill – Let customers raise their hand for products they want now.
Prevent churn and defection – If you can’t tell customers when something returns, they’ll find it elsewhere.
Automate recovery revenue – With Klaviyo’s Back in Stock, you can build it once and let the system do the work. Better yet, let us set it up for you.
Inventory disruptions are no longer a what if — they’re here. But you don’t have to let supply chain chaos steal your revenue. Now is the time to get ahead of the disruption.
